Content is king ! If your content is not good, chances are that people will not want to visit your site or your social media platforms. Content is the key to attracting customers and keeping them engaged. If you want to grow your brand, make sure you are sharing quality content with your potential customers. Our SEO team can integrate your content into your company’s strategy in order to increase your site’s visibility and increase your conversion rate.
When formulating your content marketing strategy, start by defining your company. It might sound a little abstract, but it’s important to fully understand your company’s role as a content provider. It goes without saying that your organisation wants to make money. But that is not a good starting point for your content marketing strategy. If that’s your only focus, then you’ll wind up writing only advertisements.
As you may have noticed, people are increasingly turned off by advertising. Content marketing is not a medium for selling your products. It’s a means of strengthening ties with your target groups. It makes them feel good about your company so they’ll want to continue buying from you. So, the first thing you must do to get started in content marketing is start looking at your company as a media brand. Think of yourself as a publisher.
Now you’re ready to start creating your content. Your content consists of a medium as well as a message. Both are important. It’s also important to stick with a consistent strategy. Think about who your target audience is. In which stage of the customer journey are they? If your prospective customers are still in the orientation phase, you’ll want to provide general, informative content.
Say you’re just getting started with content marketing. In that case, you’re still a long way off from deciding which marketing automation software to buy. You may not even know what this is yet. So, as a prospective customer, you’d probably be more interested in general articles and videos about content marketing. It wouldn’t make any sense to bombard you at this point in your customer journey with in-depth content about the features of marketing automation software. Instead, you’d probably be more interested in a blog post about the four phases of content marketing, or how to generate leads with your content.
Red Moon Communications (SMC-PRIVATE) Limited is a digital marketing & training company that believes in diversity, equity and inclusion (DEI). We are operating globally and believe in partnering with like-minded organizations to achieve a similar purpose. Our mission is to inspire and empower people around the globe by sharing our creativity and innovative ideas; and spreading knowledge through trainings that promote inclusivity, leadership skills, growth mindset, managing unconscious bias, and business development skills.